Innovation Never Ends

Innovation Never Ends

Innovation Born Originally, topsOrtho™ launched in 1992. It’s hard to believe it’s been 25 years! But it has. And the inexorable march of technology has brought us amazing advances in every area of our lives. When we began, our efforts went into creating a...
Your Logo Is Not Your Brand

Your Logo Is Not Your Brand

Your Brand Goes Beyond Your Logo Often, when orthodontists start out on their own, one of the first things they’ll do as far as marketing goes is create a logo. For some, that’s the end of any brand efforts. They might think to themselves, “I got a great looking logo!...
Practice Management Software: When Less Isn’t More

Practice Management Software: When Less Isn’t More

Compromise vs. Quality in Software When I first went into practice, I followed a path of balance. I wanted to get the right equipment, but without going overboard on debt. You can want the best of everything, but budgets don’t always allow for that option. However,...
Hey Residents, Find a Doctor Who Can Mentor!

Hey Residents, Find a Doctor Who Can Mentor!

Why Is Mentoring Important to Doctors? One of the strongest attributes of the orthodontic profession is its sense of community. Go to any meeting and you’ll see doctors and staff socializing, sharing stories, and networking. You’re likely doing it now with other...