Why Is Mentoring Important to Doctors? One of the strongest attributes of the orthodontic profession is its sense of community. Go to any meeting and you’ll see doctors and staff socializing, sharing stories, and networking. You’re likely doing it now with other...

Compromise vs. Quality in Software When I first went into practice, I followed a path of balance. I wanted to get the right equipment, but without going overboard on debt. You can want the best of everything, but budgets don’t always allow for that option. However,...

Your Brand Goes Beyond Your Logo Often, when orthodontists start out on their own, one of the first things they’ll do as far as marketing goes is create a logo. For some, that’s the end of any brand efforts. They might think to themselves, “I got a great looking logo!...

Innovation Born Originally, topsOrtho™ launched in 1992. It’s hard to believe it’s been 25 years! But it has. And the inexorable march of technology has brought us amazing advances in every area of our lives. When we began, our efforts went into creating a...

A Great Plan for a Great Future Just like any great business, the business plan for an orthodontic start-up must be in place with timelines and budgets. The first step is to determine where the best location would be to establish your future life. Consider areas that...